This morning, around 10:45 a.m. I found myself across town near the intersection of University and Shattuck. I had gone on a run and needed to buy something at the art supply store along the way. At this particular intersection is a McDonald's. It's kind of a grungy McDonald's....the outside facade of the structure is shabby and it's on a very busy corner where a lot of street people tend to congregate. However, it is always busy in there and serves a purpose to feed and provide bathrooms for customers in Berkeley.
This morning, the place was a madhouse. I noticed the mayhem from outside on the sidewalk no less. There must have been 30 people in line! I immediately wondered what the hell must be going on. It's not like McDonald's is new or anything. Did someone fall from a heart attack? Did someone start a fight? What could the draw be?
Then I saw a poster in the window which read:
"Filet-O-Fish $1.00 Saturdays, Sundays and Tuesdays"
Wow! All these people were there for a damn greasy fish sandwich. I really couldn't believe it. You'd think people in Berkeley wouldn't be such suckers for this kind of ridiculous advertising scheme. In my eyes, it's not even that great of a deal. First, you have to eat the Filet-O-Fish which is probably not too healthy or even filling. Second, to get in on the special you have to go inside the McDonald's and wait in line for 20 minutes while everyone else orders the same damn sandwich. Third, quality (if such a term applies) is likely to suffer: because the demand for the FOF is sky high these three days of the week it is likely that production standards fall along the wayside. Filets get forgotten in the fry daddy, some get dropped on the floor, lettuce is sparse, tartar sauce is forgotten, and sandwiches are hastilly crumpled up in their signature blue wax paper.
All that for $1.00.
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