Friday, March 03, 2006

Promotion!

Dear Ms. E:

You might be pleasantly surprised that XXXXXXXXX XXXXX has vouched for your good character and nominated you to become a Maker's Mark Ambassador. I'm going to take it on faith that she wasn't pulling my leg.

Our Ambassadors are all part of a special inner circle of Maker's Mark enthusiasts. They share a common interest in our bourbon, and we do everything we can to nurture that interest. No wonder these folks end up having a knowledge of Maker's Mark - and bourbon in general - which few can match. From what we hear, it sounds like you just might be the kind of person we're looking for. So I'd like to invite you to become one of our Ambassadors!

For your loyal service, we'll reward you with special privileges, such as:

Engraving your name on a new barrel of Maker's Mark
Special treatment when you visit us at the distillery
A private Ambassadors-only web site (we call it the Embassy)
The opportunity to purchase exclusive Maker's Mark merchandise
Advance notice of limited release Maker's Mark bottles
And much more

All we ask is that you introduce Maker's Mark to friends and associates you feel will appreciate our handmade quality.

All the best,

Bill Samuels, Jr..
President
Maker's Mark

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